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The Royal Crescent Hotel

Identity & Print Design

About this project

First appointed to work with The Royal Crescent Hotel & Spa in 2012, we developed a strong working relationship with the client and the then owners, and our work extended into email marketing, the branding of The Montagu Bar and Dower House Restaurant.

All design and digital assets were sympathetically crafted with the brand’s heritage and integrity in mind. The process of creating the brand identity was in-depth and involved thorough interpretation and management of feedback and recommendations. This steered the hotel towards a simple, refined and modern look and feel.

The client was delighted with the end result and feels that the brand identity gives a 5* impression of a classic luxury hotel. It’s close to its Georgian origins and it echoes the original identity, all key aspects of the design brief.


Being involved in the design process gave us a real sense of ownership. The team make you feel that your opinion is valid. Good fun and a great outcome.

— Corinne Reynolds, Regional Sales Manager


  • Brand identity design
  • Brochure design
  • Email marketing
  • Website design
  • Website development