The organisers of the event, JCI Leeds, wanted us to capture the essence of the event by designing a unique logo and accompanying invitations, event programmes and promotional website.
We were also asked to source print sponsorship, which was kindly offered for the invitations by specialist letterpress printer Blush Publishing.
For this special event, we collaborated with the JCI Leeds marketing team to deliver:
For the branding explored a number of naming ideas and possible creative directions before settling on a bright and bold approach inspired by shape and colour. Our aim was to create invitations and event programmes that were as eye-catching as they were memorable, and the use of letterpress offered a tactile finish.
Our collaborative approach and relationship with developers and printers enabled us to deliver a full suite of digital and marketing materials, for which the marketing team went on to win local, regional and national awards.