Overview
Fifty years of care. A brand ready to grow.
Kerr’s has been serving Edinburgh and beyond since 1975, delivering trusted removals and secure storage for homeowners and businesses alike. With the business evolving, we were asked to create a more flexible, future-proof online experience — one that reflected their reputation and supported new growth.
Services
A website built for flexibility, clarity and conversion.
The new site is powered by WordPress and designed around a modular block system, giving the Kerr’s team full control over content and layout. From blog posts and FAQs to banners, callouts and contact blocks, every section can be tailored to fit the story of the page. Alongside the design and development, we supported the team with SEO strategy, content creation and custom interactive tools — including a fully integrated estimator to help users calculate space needs for removals, storage or disposal.
Approach
Carefully considered. Cohesively designed.
We began with a full brand audit, aligning the Kerr’s visual identity across print and screen. From there, we created a digital design system tailored to their content and customer needs — balancing bold, mobile-first layouts with warm, expert copy. To support the rollout, we produced a suite of branded marketing materials and helped shape a new content strategy that included testimonials, FAQs, and service landing pages.
We also art directed new photo and video assets to use throughout the site — creating space for storytelling and customer trust at every stage.
Outcome
A 50-year legacy, future-ready.
The updated website offers a faster, clearer and more confident experience — improving search performance and creating more opportunities for new customer enquiries. We’re continuing to support Kerr’s across digital and print as they expand their offer and look ahead to the next phase of their business.
From SEO and structured data to birthday cards and banner videos, this is a project that shows what’s possible when care meets craft.
