Overview
IfLooksCouldKill has worked with Unique Venues of Edinburgh for more than ten years. We designed their first-ever website and were reappointed to help the organisation take a bold, new approach.
Aims
The primary objective was to increase enquiries and interaction and position Unique Venues of Edinburgh as a ‘one-stop-shop’ for established, industry-leading locations.
In order to achieve this, we offered a rounded service including:
- Brand identity design
- Website design
- Website development
- Email marketing
Approach
Collaborating with their marketing committee, we took a simple and refined approach to the creation of their logo and colour palette, choosing typography and hues that speak of luxury and quality.
The redesign of Unique Venues of Edinburgh’s logo and colour palette set the tone for a redesign of all printed materials and digital media, and we delivered a website that offers a refined user experience and functions across all devices.
Real results
A recent review of the site highlighted that, compared with the year before the relaunch, enquiry form submissions had increased by a staggering 313%.