Mogford hotels & restaurants website development

The Oxford Collection

This luxury, 5-star hotel group has clear objectives: to grow their customer base and increase conversion rates, year on year. Here we share how we deliver results for one of Oxford’s most successful, independent businesses, through ongoing website development and email marketing.

The Oxford Collection website development


We’ve enjoyed a successful relationship with The Oxford Collection since 2011. We recently rebuilt the group website and created custom websites for The Room With The View, their penthouse room with panoramic views of Oxford, and the Mogford Short Story Prize, which has attracted thousands of visitors and encouraged them to enter the competition online.

The Oxford Collection website development


The Oxford Collection entrusts us with many of their digital requirements including:

  • Digital strategy
  • Website design
  • Website development
  • eCommerce
  • Email marketing
The Oxford Collection website development


We work with the client on a continual, collaborative basis, delivering new features and functionality each year, which helps them stay ahead of local competitors, share their unique story, and respond to customer needs as they arise.

Our approach has always been to deliver simple, easy-to-use systems and processes to support website maintenance and email marketing. WordPress Multisite enables the client to manage all of their website content, across all venues, from a single login. And Campaign Monitor has given us the power to create fully customised emails.

The Oxford Collection website development


In our time working together, online revenue had risen by more than 30%. Not only this, but mobile performance is on the rise with hotel transactions increasing by more than 185%, which shows that the client is continually meeting or exceeding market trends.

Their email marketing is consistently above par in terms of open rates and their click rates are more than double the industry average.

The Oxford Collection website development

We’ve worked with IfLooksCouldKill since 2011 and there is simply no other business that we would trust our websites with. From ideas through to launch, Jonathan and Sarah provide a first class service. Professional, efficient and delightful to work with.

Steve Holmes, Head of Marketing
The Oxford Collection

A relationship built on trust

It’s important to us that we have an open and honest relationship with our clients, one that’s built on trust and where our service exceeds expectation. If you’d like to discuss your design project, please get in touch, we’d love to hear more.

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