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Fashion Bites Back

Identity, Print & Digital

About this project

We designed and developed a brand identity design, marketing material and website for Fashion Bites Back, a fashion show designed to fundraise for Nothing But Nets, a global, grassroots campaign that’s raising awareness and funding to fight malaria.

JCI Leeds wanted us to capture the essence of the event in a unique logo with accompanying invitations, event programmes and a promotional website. We were also asked to source print sponsorship, which was kindly offered for the invitations by specialist letterpress printer Blush Publishing.

Working closely with their organising team, we explored a number of naming ideas and creative approaches, before settling on a bright, bold and graphic-led approach.

During the early stages of the project we worked closely with a local printers to create the event programme, which had to be small yet contain substantial information about the event. The organising team went on to win local, regional and national awards for their work.


The team were instrumental in helping us to create a brand for Fashion Bites Back. Thanks to their dedication, creativity and stunning design work, the event was a huge success and we exceeded our fundraising targets.

— Georgie Abbott, Community Director


  • Brand identity design
  • Print design
  • Website design
  • Website development