Brand consultancy & mentoring for thoughtful businesses

Clear vision? Distinct voice? Powerful visuals? You’ll achieve this and more while collaborating with Sarah on a 1:1 basis to create a brand strategy, story and style that you can be proud of.

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What to expect

Is your brand as meaningful as it is memorable? As a creative director with experience in brand consultancy and mentoring, I enjoy working with clients to help them get to the heart of their brand and share it with clarity and confidence.

My Brand Seed package will give us the chance to work together to create a clear strategy and tell a compelling story. If you’re not quite ready to invest in a full branding package it can be a great starting point. Brand Growth is for those wishing to build on this with a uniquely crafted brand identity, complete with all the assets you need to promote your business consistently and effectively.

I believe that the most impactful transformations happen in the most challenging of times. If you feel the same, let’s get to work on growing your brand.

Mentoring packages

Brand Seed

This four-week process includes two 60-minute calls to help define your strategy and story. Together we’ll:

Explore your vision
Outline your strategy
Create a mood board
Find your voice
Craft your story
Make a content plan

Brand Growth

A two-week process including two 60-minute calls to discuss your brand style. In close collaboration we’ll:

Revisit your mood board
Create a colour palette
Source typography
Design a unique logo
Develop creative assets
Create mini guidelines

Sarah ran a brand strategy workshop for our small (but rapidly growing) charity. She was a pleasure to work with, developed the programme in close collaboration with us, and ensured that what happened on the day would meet our requirements. It was a delight to see how engaged and empowered everyone felt and we finished on schedule with an outcome everyone was enthusiastic about.

Evie Murray, Founder, Crops in Pots

Our latest project was a big step; redefining our brand after a restructure of the business. IfLooksCouldKill studied the market to understand the changes and challenges the current climate sets us, and they revitalised our website with new imagery, content and details dug out from the archives, improving customer experience and adding brand personality.

Matt Shaw, Sales Director, Fountain Court Apartments

We are thrilled with the new logo for Meetings Perthshire that IfLooksCouldKill has created. More than just a refresh, Sarah took inspiration from the stunning topography of our beautiful region to create a logo that is simple, elegant, and has layers of meaning. We look forward to using it for many years to come.

Simon Robinson, Meetings Perthshire

Strategy, styling & storytelling

Choosing to create or overhaul your brand identity is a big investment. Which is why I make the process of working together supportive and collaborative.

A strong brand identity can help you attract the right audience, sell your products and services, and grow your business. So let’s work together and bring your brand to life, in a way that’s unique to you.

My background

Meet Sarah

Hi, I’m Sarah, and I run IfLooksCouldKill with my partner, Jonathan. I’m passionate about helping my clients craft thoughtful brands and have been in the business of doing it for 15 years. If you’d like to uplevel your approach, I’d love to play a part in that process. Learn more about me and the design studio.

Get in touch

Make a start

Many brands grapple with the idea of strategy and storytelling, believing it to be for more established businesses. But that couldn’t be further from the truth. Your voice and visuals matter too. If you’d like to get to collaborate on your brand development, let’s talk about how I can help.

Get in touch