brand mentoring

Brand consultancy & mentoring for thoughtful businesses

Clear vision? Distinct voice? Powerful visuals? You’ll achieve this and more while collaborating with Sarah on a 1:1 basis to create a brand strategy, story and style that you can be proud of.

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What to expect

Is your brand as meaningful as it is memorable? As a creative director with experience in brand consultancy and mentoring, I can help you get to the heart of your brand promote it with clarity and confidence.

My Brand Source package will give us the chance to work together to create a clear strategy and tell a compelling story. Brand Growth is for those wishing to build on this with a uniquely crafted brand identity, complete with all the assets you need to promote your business consistently and effectively.

I believe that the most impactful transformations happen in the most challenging of times. If you feel the same, let’s get to work on growing your brand.

We have one mentoring spot remaining from July 2020.

Mentoring packages

Brand Source

    This four-week process includes two 60-minute calls to help define your strategy and story. Together we’ll:

    • Explore your vision
    • Outline your strategy
    • Create a mood board
    • Find your voice
    • Craft your story
    • Make a content plan

    Brand Growth

      A two-week process including two 60-minute calls to discuss your brand style. In close collaboration we’ll:

      • Revisit your mood board
      • Create a colour palette
      • Source typography
      • Design a unique logo
      • Develop creative assets
      • Create mini guidelines

      We appreciate the support Sarah and Jonathan have given us with the development of our brand image and mobile app, and there is no doubt in my mind that without them the charity would not be what it is today. Responsive, friendly and helpful, we couldn't be happier with their creative input and the value they've added to our charity.

      Roxana Romero, Croft Carbon College

      We’ve worked with IfLooksCouldKill since 2011 and there is simply no other business that we would trust our websites with. From ideas through to launch, Jonathan and Sarah provide a first class service. Professional, efficient and delightful to work with.

      Steve Holmes, Head of Marketing
      Oxford Collection

      During the time I worked with Sarah and Jonathan, I was impressed consistently with their promptness, helpfulness, and the excellence of the outcome. Many agencies claim to exceed expectations, but IfLooksCouldKill is one of the few who does.

      Simon Robinson, Unique Venues of Edinburgh

      Strong relationships

      Choosing to create or overhaul your brand image is a big investment. It takes time and energy on both parts, which is why I aim to make the process of working together as supportive and collaborative as it can be.

      Meet Sarah
      My background

      Meet Sarah

        Hi, I’m Sarah, and I run IfLooksCouldKill with my partner, Jonathan. I’m passionate about helping my clients craft thoughtful brands and have been in the business of doing it for 15 years. If you’d like to uplevel your approach, I’d love to play a part in that process. Learn more about me and the design studio.

        Make a start
        Get in touch

        Make a start

          Many brands grapple with the idea of strategy and storytelling, believing it to be for more established businesses. But that couldn’t be further from the truth. Your voice and visuals matter too. If you’d like to get to collaborate on your brand development, let’s talk about how I can help.


          The team were instrumental in helping us to create a brand for Fashion Bites Back. Thanks to their dedication, creativity and stunning design work, the event was a huge success and we exceeded our fundraising targets.

          Georgie Abbott, Community Director, JCI Leeds

          The quality of the work and attention to detail has been outstanding. The project transcends what we even hoped for, let alone imagined, and the team have been a joy to work with; efficient, patient and resourceful. In all, you define the way these things should be done.

          Simon Orr, Operations Director, Hedingham Castle

          The project exceeded our expectations, with both the design and development phases meeting our timescales and budget. The end result speaks for itself, and I would not hesitate to recommend IfLooksCouldKill.

          Anthony Ashbrook, Founder & CTO

          Powerful outcomes

          Feeling positive about your communication with customers is a vital part of the brand development process. Knowing how to tell your story – one that’s unique to you – can give you an added boost.