IfLooksCouldKill has worked with Unique Venues of Edinburgh for more than 10 years. We designed their first-ever website and in 2012 were reappointed to re-craft their brand identity, taking a bold, new approach.
The primary objective was to increase enquiries and interaction and position Unique Venues of Edinburgh as a ‘one-stop-shop’ for established, industry-leading locations.
In order to achieve this, we offered a rounded service including:
Working together with the marketing committee, we took a simple and refined approach to the creation of their logo and colour palette, choosing typography and hues that speak of luxury and quality.
The redesign of Unique Venues of Edinburgh’s logo and colour palette set the tone for a redesign of all printed materials and digital media and we delivered a website that offers a refined user experience and functions across all devices.
A recent review of the site highlighted that, compared with the previous year, enquiry form submissions had increased by 160% and overall views of venue pages were up by 73%. Since the launch of the new brand identity and website, enquiries had increased by a staggering 313%.