Mogford hotels & restaurants website development

The Oxford Collection

This luxury, 5-star hotel group had a clear objective: to grow their customer base and increase conversion rates. This is how we delivered results after redeveloping their websites and emails.

Mogford hotels & restaurants website development


We have enjoyed a successful relationship with Oxford Collection since 2011. We recently re-developed their hotel websites, which included third-party booking integration, and over the last few years have built sister sites for their restaurants.

Mogford hotels & restaurants website development


Mogford Collection entrusts us with many of their digital requirements including:

  • Digital strategy
  • Email marketing
  • Website design
  • Website development
  • eCommerce
Mogford Hotels & Restaurants email template development


Our approach to working with the client has always been to deliver simple, easy-to-use systems for their email marketing and website.

Campaign Monitor has given us the power to create fully customised emails and WordPress Multisite enables the client to manage all of their website content, across all venues, from a single login.

We work on a continual, collaborative basis, delivering new features and functionality each year, which has helped the client stay ahead of the curve.

Mogford Hotels & Restaurants mobile website development

Latest work

Our most recent work with Oxford Collection involved creating a custom website for The Room With The View, their penthouse room with panoramic views of Oxford. We also worked with them on a ‘short story prizewebsite, which since 2017 has encouraged thousands of users to enter and pay online.

Mogford Hotels & Restaurants mobile website development

We’ve worked with IfLooksCouldKill since 2011 and there is simply no other business that we would trust our websites with. From ideas through to launch, Jonathan and Sarah provide a first class service. Professional, efficient and delightful to work with.

Steve Holmes, Head of Marketing
The Oxford Collection

Real results

Our latest review highlighted that online revenue had risen by approximately 30%. Not only this, but mobile performance is on the rise with hotel transactions increasing by a minimum of 186%, which demonstrates that the client is continually meeting or exceeding market trends.

Their email marketing is consistently above average in terms of open rates and their click rates are more than double the industry average.

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