Fashion Bites Back brand identity and programme design

Fashion Bites Back

Creating the brand identity for Fashion Bites Back, a fashion show designed to fundraise for Nothing But Nets, a global, grassroots campaign that raises awareness and funding to fight malaria.

Fashion Bites Back brand identity design

Overview

The organisers of the event, JCI Leeds, wanted us to capture the essence of the event by designing a unique logo and accompanying invitations, event programmes and promotional website.

We were also asked to source print sponsorship, which was kindly offered for the invitations by specialist letterpress printer Blush Publishing.

Fashion Bites Back brand identity and programme design

Services

For this particular events, we collaborated with the JCI Leeds marketing team to deliver:

  • Brand naming
  • Brand identity design
  • Print design
  • Website design
  • Website development
  • Email marketing
Fashion Bites Back brand identity and programme design

Approach

We explored a number of naming ideas and possible creative directions before settling on a bright and bold approach inspired by shape and colour. Our aim was to create invitations and event programmes that were as eye-catching as they were memorable, and the use of letterpress offered a tactile finish.

Fashion Bites Back brand identity and invitation design
quote

The team were instrumental in helping us to create a brand for Fashion Bites Back. Thanks to their dedication, creativity and stunning design work, the event was a huge success and we exceeded our fundraising targets.

Georgie Abbott, Community Director

Outcome

Our collaborative approach and relationship with developers and printers enabled us to deliver a full suite of digital and marketing materials, for which the marketing team went on to win local, regional and national awards.