Collaborating with Good for Nothing to support Edinburgh Tool Library
A community of thinkers, makers and doers, Good For Nothing launched in London over a year ago, and is rapidly growing with ‘chapters’ now appearing all over the UK and even overseas. Here’s a video about how they like to get stuff done.
Together with a group of 20+ people from a range of backgrounds, our design studio joined the first Edinburgh event. We were tasked with responding to a brief from the chosen initiative, Edinburgh Tool Library, a community-led facility where you can borrow tools and which offers some great learning opportunities. Chris Hellawell, the project’s founder, was inspired by a visit to the Canada, where the model is quite common.
To address the brief we split into two main groups; group one with the challenge of designing a logo and creating a strap line, and group two with the task of generating marketing ideas to help formulate a launch campaign. Here in the studio we spotted the brief as it was released on Twitter and so brought along mood boards to help us generate some initial thoughts for the first challenge. Not that we needed them! The group was brimming with ideas and got to work on doodling concepts and sharing feedback. Interestingly many people’s ideas touched on the approach we’d considered ourselves, so hats off to Chris for providing such a clear brief. It helped to steer us towards a very quick resolution.
In under 90 minutes, together with designer Stephen Kay, Sarah Lyth worked through one of the logo concepts that had been generated on paper, and Stephen produced a supporting icon set. The final concept was developed into a library ‘stamp’, which can be developed in various ways to support the many marketing ideas group two suggested.
Since the event we’ve been working with Chris to launch the website for Edinburgh Tool Library, which launched just in time for the organisation’s appearance at Edinburgh International Science Festival. Chris had been “inspired, thankful, motivated and chuffed” by the results of the Good For Nothing event and now has a website that will help him get his initiative off the ground.
To find out more about Good For Nothing Edinburgh and how you can get involved follow them on Twitter.