The event brought together people from a range of backgrounds; marketers, developers, social media specialists, charity workers and a designer (me!) to work together over 48 hours to support the needs of the nominated charity; Edinburgh Cyrenians.
After the kick off meeting, hosted at Attacat’s offices (complete with lovely view of the Castle!), we arrived on Saturday, split into two teams and went for it. Team one focused on creating an interactive microsite to explain the charities financial figures, a key need for them when attracting investment and highlighting where money is spent. I didn’t have much involvement with this team, though I did create an infographic roadmap that now sits on the microsite’s home page.
Team two, where I spent much of my time, created a charity recycling platform. Tentatively called ‘Give In Kind’ it will allow donators to give away items they no longer need to people who can really benefit from them.
I created a logo, a range of icons to represent item categories and the design for the entire website. I can produce work at a rate of knots when required, but this was something else. In order to give the intrepid team of developers the most time we could I managed to produce all of this in less than a day. Tiring but very rewarding!
Special thanks go to the team I worked with; Jeff Chang, who I’m convinced went without sleep, and Ricardo Honorato, who developed a functioning back end. Justin Reynolds faithfully converted my Illustrator files into the front end to let us show the prototype off to its fullest.
It was a great experience and the charity were astounded with the progress that we made in such a short timeframe. They arrived hoping for some marketing advice and proof of concept work, but left with a full brand identity and website that they could begin taking advantage of.
Well done to everyone that was there through the many hours we worked; Barry, Lara, Jennifer, Kara and all the Cyrenians staff who joined us.
For more information check out the Impact48 site, a blog covering the weekend and the Twitter highlights.
Keep your eyes peeled for the next event. I would definitely recommend getting involved.